Terms and Conditions

The  following are the terms and  conditions governing advertising published by  Alma Mushi PP (“Publisher”) in the  print edition of The Last Edition magazine (the  “Magazine”),  as may  be revised by Publisher from time to time. Submission of insertion order for  placement of advertising in the  Magazine constitutes acceptance of the following terms and  conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that  conflict with or alter  these terms and  conditions will be binding on  Publisher, unless authorized in writing by a senior executive of Publisher.


  1. Publisher may require payment for advertising upon terms determined by Publisher prior to  publication of any advertisement.
  2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.
  3. If an  account is placed with a collection agency or attorney for  collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.
  4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.
  5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days    after the billing date, with the following exceptions. For all advertising not placed through a recognized agent,   payments at rate card rates must be received no later than the issue closing date. Pre payment is required if credit  is not  established prior to ten (10) business days  prior to the issue closing date. All payments must be in European currency.
  6. No agency commission is payable, and  Publisher will not  grant  any  discounts, on  production charges.  Any discounts received by  advertiser on ad space charges may not be applied to production charges.
  7. Advertiser shall pay all international, state  and local taxes on the printing  of  advertising materials and on the sale of ad space.


  1. Publisher expressly reserves the right  to reject  or cancel for any  reason at any  time  any  insertion order or advertisement without liability, even  if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.
  2. Advertisers may not  cancel  orders for, or make changes in, advertising after the  issue  closing date.   Cancellation of  orders or  changes in  advertising to  be  placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units  printed in the  Magazine, such as booklets and gatefolds, will  not  be  accepted after the date sixty  (60) days  prior to the  issue  closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such  cancellation may be subject to additional charges at Publisher’s discretion.
  3. The  conditions  of   advertising  in   the   Magazine  are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the  issue  in which the  new rates  take  effect. Orders for subsequent issues will be accepted at the then-prevailing rates.


The Magazine is a hybrid edition, available on digital version and printed. Publisher guarantees:

1- digital circulation to 9K readers/subscribers through digital communication (e-mailing, newsletters, social media publications, partnership circulation);

2- print circulation to embassies, business clubs, health clinics, leisure and hospitality companies.


  1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the  Magazine in which advertising is placed that  is caused by, or arising  from,  an  act of God,  accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.
  2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher  does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL  TREAT ALL   POSITION STIPULATIONS ON




Publisher will not consider any objections to positioning of an advertisement later  than six (6) months after the  on-sale date  of the issue in which the advertisement appears.

The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.


  1. Agency and advertiser jointly and severally represent and warrant that  each  advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that  violate any law or infringe any right of any party.  As part of the consideration and to induce Publisher to publish such  advertisement, agency and  advertiser jointly and  severally shall  indemnify and hold harmless Publisher from  and  against any  loss, liability damages and  related expenses (including attorneys’ fees) (collectively, “Losses”) arising  from publication of such  advertisements in all applicable editions, formats or  derivations of  the  Magazine, including, but  not  limited to, (a) claims  of invasion of privacy, violation of rights  of privacy or  publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any  other claims against Publisher (collectively, “Claims”, or (b) the failure of  such   advertisement  to  be  in  compliance and conformity with any and  all laws, orders, ordinances and statutes of the  Portugal  or  any  of the  states or subdivisions thereof.
  2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any  materials, products  (including, but  not  limited to, prizes)  or services provided by or on behalf of agency or advertiser will  not  result  in any  claim  against Publisher. As part  of the  consideration and to induce Publisher to provide such  services,  agency and  advertiser jointly and severally shall  indemnify and  hold harmless Publisher from  and  against any Losses arising  from  such  materials, products or services,  including, but  not  limited to, those arising from any Claims.
  3. Publisher’s acceptance of an advertisement for publication  in the Magazine does not constitute an endorsement of the  product or  service  advertised.  No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.
  4. The word  “advertisement”   will   be   placed  above  all advertisements that, in Publisher’s opinion, resembles editorial matter.
  5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such  information without obtaining Publisher’s prior written consent.
  6. This agreement shall be governed by and construed in accordance with  the European laws especially Portugal without regard to its conflicts of laws  provisions.  Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of Portugal. Each advertiser and  its agency consents to  the  jurisdiction of such  courts and  waives any  objection to  the  laying  of venue of  any  such  civil  action or  proceeding in  such courts.


  1. For advertising units less  than full-page  size, insertion orders must specify  if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units  must state  if advertisement  carries a coupon.
  2. Advertising units of less than 1/3 page  size are accepted based on issue availability as determined by Publisher.
  3. Requested schedule of issues of ad insertions and  size of ad space  must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or  service only and  may not be re-assigned to other products or services or to affiliated companies with out the consent of Publisher.
  4. Insert linage contributes to  corporate page  levels  based on  the  ratio of the open rate of the insert to  the  open national P4C rate.
  5. If a third party either acquires or is acquired by advertiser during the term of  an  insertion order,  any  advertising placed by such third party in an issue of the Magazine that closed prior to the date of the   acquisition will not contribute to advertiser’s earning discounts.


Publisher shall  rebate advertiser if advertiser uses  more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.